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AFG& has landed creative responsibilities for Blistex Inc.'s lip, skin and foot care products, including Blistex, Stridex and Odor-Eaters.
The other brand is Ivarest, a cream and foam that treats poison ivy. The assignment, which came after a review, also includes new product launches.
AFG&, a unit of Interpublic Group that’s based in New York, will create both traditional and digital ads for the brands, which ML Rogers, New York, previously handled. The new agency’s first work is expected early next year.
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