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Black Halo, a contemporary women’s clothing line, has launched its first marketing campaign, which includes photo ads in the September issues of Elle, Nylon and Interview magazines.
The campaign, via Sew Branded in New York, was developed in late July and the beginning of August after the company held a photo shoot in order to update its Web site. This led Black Halo to venture into e-commerce, which in turn led to the decision to advertise.
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