NEW YORK Dreamy vampires will be on the menu at Burger King next month. The fast-food chain has announced a partnership with Summit Entertainment for a new promotion based around The Twilight Saga: New Moon.
The promotion, which begins Nov. 16, will offer holiday value packs in BK Burger Shots six-pack meals. The holiday packs will include New Moon merchandise offers, coupons at retail outlets and collectible cards.
Limited-edition New Moon gift cards for BK meals, featuring the images of the film's stars, will also be on sale at store locations, as well as online at www.bkcrowncard.com. The film, which opens Nov. 20, is expected to see significant box office success, after the first Twilight film grossed more than $380 million when it opened last year.
The promotion has been hinted at as far back as July, when Burger King offered New Moon-themed BK crowns at Comic-Con in San Diego. In a statement, Cindy Syracuse, senior director, cultural marketing for BK, said, "While full promotional details are still to come, we can confirm that beginning November 16, BK restaurants will offer guests access to a number of limited-edition, movie-themed offers and merchandise."
See also:
"Vampires Stake Their Claim Online"
"Habbo, Summit in 'Twilight' Pact"
"BK Puts Celebrity Endorsement to the Test"
