Kids Adorably Critique BJ's Healthy New Menu in These Charming Ads

DDB San Francisco recruits the littlest restaurant reviewers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you want an honest opinion about food, restaurant critics have nothing on kids. To promote its new menu, BJ's Restaurants and DDB San Francisco shot videos with kids critiquing the dishes and trying to guess what they're eating. 

The kids tried five dishes and offered their feedback, and, as is kids' wont, they got adorably sidetracked talking about dinosaurs, whether they still exist and where they might live—Rio and San Diego are thrown out as suggestions.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in