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BizRate.com has tapped Gene Cameron, a Los Angeles agency veteran, as its new vice president of marketing.
With nearly 30 years of experience in advertising and marketing, Cameron joins the Los Angeles-based Internet shopping and merchant rating guide from ad agency Mendelsohn/Zien.
Cameron will oversee BizRate’s branding, marketing, public relations and advertising activities.
“[BizRate.com’s] business model is growing more powerful every day,” said Cameron. “Smart branding and marketing can make us a pre-eminent e-commerce site.”
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