Carpet and home-care company Bissell has tapped independent Barrie D'Rozario Murphy in Minneapolis for a new product launch following a review.
The scope of the work, which breaks in 2011, includes advertising, design, digital and collateral, as well as strategic planning.
Bissell evp, chief customer officer Jim Krzeminski lauded the agency's creativity and strategic insight as the reasons for its hire.
The budget for the work and nature of the product being launched are undisclosed. All told, Bissell spent more than $40 million on ads in each of the past two years, and almost $20 million so far in 2010, per Nielsen.
Independent Cramer-Krasselt in Milwaukee is the client's lead agency.
The agency said the win was important because it represents a new segment for BDM. Also, the assignment helps the shop maintain momentum following its addition of new business from Del Webb and United Healthcare Group.
Other clients include United Airlines, Best Buy and Applied Materials.