Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Birds Eye Foods will support the launch of its Steamfresh line of frozen “Meals for Two” with a TV spot targeting both empty-nest boomer couples and 20-something professional couples with no children.
The spot, via Northlich, Cincinnati, breaks Oct. 13 on cable networks and runs through early 2009.
The two demos are being targeted because both groups often don’t have enough time to prepare a full meal. “The idea is that these meals steam themselves, and you need no stove, no dishes, just a microwave,” said Patty Bloomfield, vp/engagement director at Northlich.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in