Billboard or Blight?

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Facing fresh threats from local legislators to rein in its business, the outdoor industry once again is using consumer research to short-circuit new zoning efforts regarding digital billboards. Only this time, in Los Angeles, the second largest outdoor advertising market in the U.S., the stakes are much higher.

Citing public safety concerns and urban blight, the city of Los Angeles and the state of California are considering measures that could restrict the growth of digital boards.

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