The 2011 Billboard Music Awards will air May 22 on ABC live from the MGM Grand in Las Vegas in partnership with the Las Vegas Convention and Visitors Authority, the organizers said today.
The live broadcast will be co-executive produced by Don Mischer of Don Mischer Productions and Richard D. Beckman, CEO of Prometheus Global Media, which owns Billboard (along with Adweek and other publications).
“This show marks the first of several broadcast platforms we plan to build around the Billboard franchise,” said Beckman. “We have an incredible network partner and with Don Mischer, one of the finest producers in the world. We look forward to entertaining music fans with Billboard’s own rendition of a televised celebration of music.”
Billboard said that artist popularity would be determined by metrics including Billboard’s widely recognized chart rankings. The awards will also assess artist performances based on key fan interactions with music—including album, single and digital sales; touring; streaming; and social interactions on MySpace, Facebook and other popular online destinations for music. These measurements are tracked year-round by Billboard and its data partners.
The awards will be based on the reporting period of Feb. 28, 2010 through March 1, 2011. Top artists will be recognized in a variety of genres including R&B, rap, pop, country, rock, Latin and alternative.
"ABC is already the destination for such prestigious music events as the American Music Awards and the CMA Awards, and we’re proud the Billboard Music Awards will now be calling us their home,” said Vicki Dummer, svp, alternative series, specials and late night, ABC Entertainment Group.