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Arbitron has brought back a top manager from its past to help shape its strategy for the future. Bill McKenna, one of the creators of Arbitron’s ScanAmerica single-source TV service in the late 1980s, Wednesday (Oct. 13) was named to the new position of svp, new media ventures.
McKenna (pictured) is an inventor with several U.S. patents to his credit. He is now tasked with helping turn Arbitron into more than a radio ratings firm by leveraging the company’s portable people meter technology, a personal meter capable of measuring multiple media.
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