Bill Clinton Urges Ad Industry to Lead Global Change Through Creativity

Speaking in Cannes, he also reveals his favorite TV spots

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CANNES, France—In a speech here Thursday, Bill Clinton implored the advertising industry to use its formidable powers of communication and persuasion to get the world to understand, and thus help solve, its most pressing problems.

Entering a packed house in the Palais des Festivals to a standing ovation, the former U.S. president, 65, broadly painted the picture of an uncertain future—one of great promise and excitement, but also great peril—and argued that the privileged nations and classes must seize the moment and use their intelligence, resources and creativity to bend the world in a positive direction.

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