Eating better and losing weight are consistently among the top New Year's resolutions for a reason—in a society awash in the temptations of food, drink and streaming video, they've become ambitious goals.
But of course many who make resolutions each year don't end up fulfilling them. Research from the University of Scranton Journal of Clinical Psychology recently found that only about 8 percent of resolutions actually succeed. In spite of those ominous odds, men and women alike continue to promise themselves better health and fitness, more savings and a better outlook as the calendar ticks down to a fresh start.
Whether young or old, male or female, we’re all resolving to do the same things. And first among them is losing weight.
In a survey created exclusively for Adweek, Men's Health asked nearly 5,000 men aged 18-34 about the desire to shed some pounds and their related health habits. As we all prepare to turn over a new leaf, here’s a look at the major concerns for the males among us.