BIG Taps Zentropy Exec to Head Account Services

NEW YORK BIG Interactive has hired former Zentropy Partners executive Gillian Gutierrez as vp, director of account services.



In the newly created role, she will oversee the Los Angeles-based Internet marketing shop's accounts like Fox, Suzuki and Kellogg's, among others. She will report to CEO Matt Minkin, who also worked at Zentropy as managing director prior to founding BIG in 2000.



Gutierrez, 31, spent six years at Zentropy as an account director. At the Hollywood-based shop, a part of McCann Erickson WorldGroup's MRM Partners Worldwide, she served as an account and strategic lead on General Motors and other accounts.