Big News in TV's Ratings Race

For the broadcast TV networks, audience erosion has been a fact of life since cable networks began catching on with viewers in the early 1980s. But, for the broadcast year just ended, with a hot programming hand, some help from new technologies and, perhaps most importantly, the Winter Olmpics, viewing of the major nets grew in prime time for the first time in a decade.

This time around, it was cable’s turn to deal with audience shrinkage, also for the first time in at least 10 years.

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