Best Buy's TV Network Heads Into 'Upfronts'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Until recently, Keith Bryan said Best Buy was a “media company in denial,” but with Best Buy On, the retailer is in denial no longer.

Launched in January to coincide with the CES trade show, Best Buy’s TV network is now in all its 1,100 or so stores and is preparing for an “upfront” of sorts in December, when Best Buy will approach advertisers for long-term placements. The network, which reaches some of the 50 million people who visit the stores each month, features original programming from the retailer’s own Yellow

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in