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NEW YORK Best Buy has elevated vp, marketing Barry Judge to CMO, replacing Mike Linton, who left in 2006. In his new role, Judge will oversee brand management, customer research and development, trends, promotions, advertising and communications.
Prior to joining Best Buy in November 1999, Judge held marketing and management positions at Young & Rubicam, Coca-Cola USA, Quaker Oats, Pillsbury and Caribou Coffee.
As CMO, Judge will be the visionary for all areas of marketing at Best Buy, including the company’s multiple channels and brands.
“Barry’s work to deepen our relationships with our best customers — through programs such as our Reward Zone — allows us to be more efficient with our spending while creating new growth opportunities,” said Brian Dunn, Best Buy president/COO, in a statement.
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