The Best (and Worst) Brand Extensions

Thinking of nudging your brand name into a new category? Good luck. But please, read this first

6. AriZona Nachos ’n’ Cheese Dip

1,186 votes
Take the tea, but leave this stuff in the desert.

7. Chicken Soup for the Pet Lover’s Soul Pet Food

1,043 votes
Confused? Think how your dog will feel.

8. Smith & Wesson Apparel
556 votes
Jackets, hats, polo shirts—but no bullet-proof vests?

9. Samsonite Outerwear
408 votes
Look great standing by the baggage carousel.

10. Virgin Water Purifier

229 votes
It’s a plane! It’s a purifier! It’s both!


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