The Best (and Worst) Brand Extensions

Thinking of nudging your brand name into a new category? Good luck. But please, read this first

6. Disney Baby Store
926 votes
A Magic Kingdom’s worth of outfits for tots.

7. Google Wallet App
872 votes
Just tap your phone to pay at any participating retailer.

8. The Food Network Kitchen Restaurant

872 votes
Almost like being served by your favorite chef.

9. Princess Vera Wang Collection
286 votes
The Lady W’s first fashion line for tweens.

10. FedEx TechConnect
147 votes
That laptop need a tune-up? Let FedEx do it with this new service.


Continue to next page →

Adweek Blog Network