Bermuda Tourism Selects Fuseideas as AOR

Boston shop takes over from GlobalHue

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The Bermuda Department of Tourism has selected Fuseideas as its new agency of record for North American marketing for the period of April 1, 2012 through March 31, 2013.

Fuseideas prevailed in a request for proposal process initiated late last year. The tourism organization declined to comment on the review process or finalists. Spending on the account is estimated at $13 million.

Fuseideas' founder, CEO Dennis Franczak, said the Boston agency’s first work is expected to break in May and will include mobile, digital and social elements.

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