Berger Exits Euro RSCG After 25-Year Run | Adweek Berger Exits Euro RSCG After 25-Year Run | Adweek
Advertisement

Berger Exits Euro RSCG After 25-Year Run

Advertisement

Ron Berger’s 25-year career at Euro RSCG has come to an end.

In his most recent role as executive chairman for North America, Berger, 61, maintained ties to clients such as Jaguar. But with Jaguar leaving and Berger’s contract up, Berger and Euro have called it a day.

Before shifting to executive chairman in 2008, Berger was CEO of the Havas shop’s offices in New York and San Francisco. He rose to that level from the creative ranks, serving as a creative director on brands like Dunkin’ Donuts (“Time to make the donuts”) and Volvo.

In 1986, Berger co-founded an agency that later became Messner Vetere Berger McNamee Schmetterer Euro RSCG.

In a statement, Euro RSCG global CEO David Jones described Berger as “one of the major talents in American advertising.”

Berger, a native of Brooklyn, was among the industry leaders who helped launch Advertising Week in 2004 and is a past chairman of the 4A’s. Beyond advertising, he also has co-directed two documentary films: The Boys of 2nd Street Park and Ring of Fire: The Emile Griffith Story.