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BOSTON Aflac has its iconic duck — and recently, various other animals — in its ads to pique consumer interest.
Colonial Life & Accident Insurance counters with its “Benefits Guys” as the company this week launches an uphill battle to gain market share through a TV, print, online and sponsorship effort fashioned by independent Via in Portland, Maine.
A 30-second commercial, “Sheryl’s Your Guy,” shows small-town life in Kingman, Ariz., where there’s a “local guy” who fixes transmissions and another “guy” who unclogs drains.
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