Beneficial Addition for LevLane

PHILADELPHIA LevLane here said it has added hometown financial institution Beneficial Bank to its roster for campaigns mixing social media, public relations, advertising and community outreach.

The annual budget is $1-2 million and the independent shop was selected following completion of a project assignment for the client; there was no review. Previously, Beneficial had worked mainly with Braithwaite Communications, also here, for its marketing needs.

LevLane's ability to provide integrated services across traditional and new media was a key factor in its selection, said Joanne Ryder, svp, director of marketing at the bank. Beneficial has assets exceeding $4 billion and claims to be the oldest and largest bank headquartered in Philadelphia.

Other recent new-business scores for LevLane include e-mail marketing technology firm AcquireWeb and the Lake Champlain KFC franchisees. Those assignments are likely worth $1-2 million combined.

Also on the shop's roster: Sunoco, the Philadelphia Recycling Office, Reliance Standard Life Insurance and Wesley Enhanced Living, among others.