Beneficial Addition for LevLane | Adweek
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Beneficial Addition for LevLane

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PHILADELPHIA LevLane here said it has added hometown financial institution Beneficial Bank to its roster for campaigns mixing social media, public relations, advertising and community outreach.

The annual budget is $1-2 million and the independent shop was selected following completion of a project assignment for the client; there was no review. Previously, Beneficial had worked mainly with Braithwaite Communications, also here, for its marketing needs.

LevLane's ability to provide integrated services across traditional and new media was a key factor in its selection, said Joanne Ryder, svp, director of marketing at the bank. Beneficial has assets exceeding $4 billion and claims to be the oldest and largest bank headquartered in Philadelphia.

Other recent new-business scores for LevLane include e-mail marketing technology firm AcquireWeb and the Lake Champlain KFC franchisees. Those assignments are likely worth $1-2 million combined.

Also on the shop's roster: Sunoco, the Philadelphia Recycling Office, Reliance Standard Life Insurance and Wesley Enhanced Living, among others.