NEW YORK Team Detroit has landed creative and media duties on Bell Helicopter's advertising account after a review.
The other finalists were independent The Richards Group in Dallas, independent Sullivan Higdon & Sink in Wichita, Kan., and the incumbent, Interpublic Group's TM Advertising in Dallas, according to a Bell representative. TM had handled the business for 25 years.
The Fort Worth, Texas-based Bell did not disclose account billings. Team Detroit's first work for the client is expected in the first quarter of 2010.
Established in 2006 to serve core client Ford, Team Detroit in Dearborn, Mich., comprises a half-dozen WPP units, including JWT, Mindshare and Wunderman. Its other clients include Warrior Sports, Compuware and Bosch.
For Bell, the agency will create traditional and digital ads as well as collateral, a representative said. Team Detroit also will handle media planning and buying.
Joe LaMarca Jr., vice president of communications at Bell, described the new shop as a "one-of-a-kind agency with a proven track record, experienced individuals and a passion for new ways of thinking."
Major media spending on Bell totaled nearly $1 million last year and $100,000 in the first four months of 2009, according to Nielsen. Those figures don't include digital spending.
Bell is a unit of Textron, whose other subsidiaries include Cessna Aircraft Co., Jacobsen, Kautex and Lycoming.