Beijing Officials Ramp Up Olympic Marketing Ban

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

With exactly one month to go until the start of the summer Olympics, officials in Beijing have ramped up efforts to ban, remove and eliminate ads throughout the city and elsewhere that either promote non-Olympic sponsors or contain any unauthorized use of Olympics logos and images in ads.

According to the Beijing Organizing Committee of the Olympic Games, inspection teams “will be dispatched to airports, railway stations, places near Olympic venues and other public areas” beginning July 11 to observe whether ads contain unauthorized Olympic logos and the Beijing Olympic signs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in