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“Crazy and fun.” That’s the spirit Guillermo Vega, ecd at Young & Rubicam, was hoping to capture in a new Latin American campaign for VH1.
Two spots touting “The Wonderful World of VH1” promote the varied programming, from music to reality-TV-style shows, available on the network. Working with New York executive creative directors Scott Vitrone and Ian Reichenthal, Vega, ecd of Latin America, turned to Hungry Man’s Bryan Buckley to direct “Anti Rock Star” and “If You Like YouTube.”
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