Behind the Scenes of the Bleak, Hilarious Future Selves Envisioned by Agency Leaders

McCann's Rob Reilly explains the AICP Awards campaign

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The new call for entries campaign for the AICP Awards jumps forward 35 years to interview five creative leaders after they've fallen from grace. Grey's Tor Myhren finds himself in a prison orange jump suit after kidnapping the E-Trade baby. Barton F. Graf 9000's Gerry Graf is just slightly better off, inhabiting a bathroom supply closet after losing his agency, wife and kids. At least Droga5's Ted Royer is still working. He has to, though, because when David Droga left, "he took all the money."

Still, each fallen star has an ad in the Museum of Modern Art because AICP places its award winners in the museum's permanent collection.

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