Beck's Exit Removes Lowe From AB InBev Roster

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LONDON Lowe confirmed parting ways with Anheuser-Busch InBev’s global Beck’s creative account, thereby eliminating the agency from the company’s roster. Last year, the IPG shop lost the A-B InBev’s Stella Artois brand.
 
The split had to some extent been expected following Publicis New York’s resignation this week of its Corona Light assignment after just one month with the Crown Imports brand. That move occurred after it was revealed that its agency parent had entered into talks with AB InBev about the Beck’s account, raising conflict concerns.
 
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