Beauty Brand Posts Selfies With Lipstick-Kissed Hands to Fight Cyberbullying

Tarte Cosmetics' 'Kiss and Makeup' campaign

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With more people posting selfies on Instagram every day, the chance that others will leave negative comments is at an all-time high. But Tarte Cosmetics, which wanted to find a way to speak out against cyberbullying, is encouraging people to post even more selfies—using the hashtag #KissAndMakeup.

Created in partnership with anti-bullying group Bystander Revolution, the campaign kicked off with a small group of makeup artists posting photos of themselves with one hand covering their mouths. The lipstick kiss marks on the backs of their hands are meant to show love and support for cyberbullying victims.

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