Bear Essentials: Planners Not Panicking Yet | Adweek Bear Essentials: Planners Not Panicking Yet | Adweek
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Bear Essentials: Planners Not Panicking Yet

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With the stock market exhibiting the volatility of a typical long weekend in Vegas for Charles Barkley, major advertisers have yet to shift into panic mode, say top media planning executives. Yet most anticipate a turbulent next several months, marked by indecision, plan revisions and a perpetual threat of budget cuts, as the impact of the financial crisis is absorbed throughout the economy. Still unclear is the effect of last Friday