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BBM Canada launched Monday (Aug. 31) the world’s largest combined TV and radio audience measurement panel. Radio and TV ratings, produced by TNS, are based on a single panel of 9,000 participants using Arbitron’s portable people meter technology.
BBM has been using PPM technology to measure television viewing in Montreal since 2004. The new joint panel replaces BBM Canada’s diary service in five markets and the legacy electronic measurement service in TV provided by Nielsen.
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