BBH's Kevin Roddy Exits

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Kevin Roddy (pictured), CCO of Bartle Bogle Hegarty, New York, is leaving the Publicis Groupe-backed shop after six years.

Agency co-founder and chairman John Hegarty said the departure was due to a disagreement over the future direction of the agency. “I have huge respect for Kevin, but ultimately we disagreed over the creative direction of the office and Kevin resigned,” said Hegarty. “I’m very sad it came to this. I worked hard to avoid this situation, but in a company so focused on creativity these things happen.”

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