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CANNES, France—Just weeks before the London Olympics, ad agency BBH got Britain on the board at Cannes Lions here Tuesday, winning the Grand Prix in Creative Effectiveness for its Axe Angels campaign.
The prize honors a campaign that rolled out in 100 markets worldwide and reversed a downward sales trend for the brand. Each year, in a bid to attract more young men, the brand introduces a new product—the most successful being the chocolate-scented Dark Temptation in 2008.
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