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NEW YORK Bartle Bogle Hegarty won top honors at the 2009 International Andy Awards tonight, receiving the Grandy, which comes with a $50,000 cash prize, for the integrated campaign “Dig out your soul in the streets” for Oasis.
Promoting the band’s seventh studio album, Dig Out Your Soul, the campaign introduced the new music on the streets of New York City, where band members taught street musicians — all members of the Metropolitan Transportation Authority’s Music Under New York program –to play their songs for two weeks leading up to the release last fall.
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