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BBH Elevates Pelle Sjoenell to Worldwide Chief Creative Officer

Founder of the agency's L.A. shop takes global creative reins

Sir John Hegarty (l.) welcomes BBH's new Worldwide CCO Pelle Sjoenell. Photo courtesy of BBH

BBH has selected a new worldwide chief creative officer, founder of BBH Los Angeles Pelle Sjoenell, to oversee creative work for the agency's various offices, effective immediately. 

Sjoenell most recently served as executive creative director for BBH Los Angeles, which he launched in 2010 after spending three years at BBH New York. While working in the L.A. office, Sjoenell joined forces with Scooter Braun in 2014 and launched a production company called The Creative Studio. The company was designed to bring advertising and entertainment together for BBH clients, creating everything from ads to music videos. 

In his time at BBH, Sjoenell has contributed to some award-winning campaigns including the "Clean Your Balls" campaign for Axe and the "Dear Sophie" spot for Google, named one of the best ads in 2011 by Adweek.

"I fell in love with advertising because of a Levi's ad that BBH created when I was a teenager," Sjoenell said in a press release. "I'm delighted and extremely honored to be taking the creative helm of this great agency. Only white sheep can be herded. To lead black ones, you have to be one." 

Prior to working with the BBH family, Sjoenell spent part of his career as the CEO of King and did a stint at Fallon in Minneapolis as well. Throughout his career. Sjoenell has amassed a number of awards, including 18 Cannes Lions and a Grandy award. 

In his new role, Sjoenell will partner with global CEO Neil Munn to run business operations. 

In a statement, BBH founder Sir John Hegarty said, "Personally, I'm absolutely delighted that Pelle is now stepping forward to lead BBH creatively. BBH has always been driven by outstanding creativity. Celebrating that and ensuring it continues in a world of expanding needs and opportunities, requires us to not only hire the best creative people possible, but also to be led by the best." 

Former Worldwide CCO Alexandre Gama stepped down from his position earlier this year. He will continue working for the Publicis Groupe family, working to expand the agency's business in Brazil.

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