BBH and Scooter Braun Launch a Production Company

The Creative Studio will create short and long-form content

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Pelle Sjoenell, chief creative officer of Bartle Bogle Hegarty in Los Angeles, has taken on a new, secondary mission: leading agency contributions to a new joint venture with Scooter Braun's SB Projects.

The venture, a production company called The Creative Studio, will create music videos, ads, B-roll and marketing and promotional videos for the clients of BBH and SB Project. The studio also will work with new brands, and down the line may produce long form content for television and feature films. 

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