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ExxonMobil's decision to shift the bulk of its global creative business to BBDO, and keep DDB on some of its fuels marketing, represents a big victory for the client's sole non-roster contender.
BBDO, which currently has no ExxonMobil business, picks up lubricants/chemicals and corporate image advertising from McCann Erickson and Euro RSCG, respectively. McCann also was a finalist for those assignments; Euro RSCG was cut from the lengthy review in July.
The big winner on the media side was Universal McCann, which retained its lubricants/chemicals assignment and added corporate image and fuels responsibilities from MPG and OMD, respectively. All
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