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Over the past year-plus, Mattel has brought Barbie into the 21st century with the help of its evp and chief brand officer, Juliana Chugg, and creative agency BBDO San Francisco.
This week, the latter organization promoted Matt Miller, who led the Barbie effort beginning with 2015’s “Imagine the Possibilities” campaign, to the role of chief creative officer. Miller is the first person to hold that title in more than 15 years.
“We’ve been on a great new business run, and this marks how much he has impacted that.”
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