BBDO Lands Birds Eye Business

Brand had been at TBWA\Chiat\Day

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BBDO, which gained a place on Pinnacle Foods’ agency roster less than two years ago, has been given additional creative assignments for the company's Birds Eye brand.

The business was previously at the agency’s Omnicom sibling TBWA\Chiat\Day.

Pinnacle spent close to $17 million in measured media support behind Birds Eye in 2011, according to Nielsen. That amount does not include marketing on the internet.

In 2010, BBDO won duties on Pinnacle grocery brands such as Duncan Hines, Vlasic, Aunt Jemima and Mrs.

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