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Priceline.com, after working with Butler, Shine, Stern & Partners for nearly a decade, has chosen BBDO New York as its newest creative agency.
BBDO will handle all of the client's television, digital and social campaigns moving forward, but the future status of the brand's iconic "Negotiator," played by William Shatner, remains unclear.
The booking company's campaigns have long been defined by Shatner's character, and Priceline recently launched several new products like Express Deals and Tonight-Only Deals to better compete with its rivals in the crowded digital travel search space.
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