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BBDO Cuts 30 Staffers in Atlanta

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NEW YORK Omnicom Group's BBDO has confirmed cutting 30 staffers, or about 10 percent of the workforce in its Atlanta office.

The cuts were made late last week across all departments "in response to reduced levels of client activity," an agency representative said.

Among those cut was CCO Marcus Kemp, whose responsibilities will now be assumed by the agency's three ecds: Bobby Pearce, Bill Pauls and Kyle Lewis, the rep said.

Another Omnicom agency, GSD&M Idea City in Austin, Texas, also had layoffs late last week, trimming about 2 percent of its payroll and putting an across-the-board salary cut in place for those who remained. (In a separate development, GSD&M is seeing off ecd Mark Taylor, who had been with the agency for slightly more than a year.)

Numerous media companies of every size and specialty have made cuts since the economy began to turn for the worse last fall.

BBDO had already taken a hit -- and was among the first large agencies to cut back -- trimming 5 percent of its North American staff as 2008 drew to a close.

Many of those who have been displaced throughout the industry face a tough road ahead, with lower salaries and less-impressive titles, if they can find work in the communications field at all, part of the new reality.