BBDO Appoints Merz: Former Pennzoil Marketing Exec Is Chosen To Oversee Texaco at New Houston Office

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Former Pennzoil marketing executive Bob Merz has been selected by BBDO New York to head a new Houston service office opening next month to handle retail and local marketing for Texaco.
Merz will serve as senior vice president and senior account director, according to BBDO senior vice president of corporate communications Owen Dougherty. Merz will report to executive vice president and managing director Richard Kronengold in New York.
Merz could not be reached for comment at press time.
BBDO will begin work for Texaco Sept.


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