BBDO Again Tops 'Big Won' Awards Tally

BBDO has again won accolades as the most-awarded industry network last year, according to the Directory Big Won rankings assembled annually by Patrick Collister, the former executive creative director of Ogilvy London and current editor of Directory. It's the sixth straight year that BBDO has topped Collister's ranking, which measures award show performance across all marketing communications. It's also the second year in a row that David Lubars, BBDO's North America chairman and chief creative officer, ranked No. 1 among creative leaders worldwide and the third year BBDO parent Omnicom landed at the top of the list. When Andrew Robertson became worldwide CEO of BBDO in 2004, he made creative excellence a top priority. "With consumers having so many different communications options, it's creativity that has the magical ability to capture their attention and change the way they think and what they do," Robertson said. Ogilvy, which was the most-awarded network at Cannes last year, came in second among big agencies. The 2012 rankings are based on 4,459 campaigns or pieces of creative work that won awards at 39 shows around the world. Check out the other winners below. Top 20 networks 1. BBDO (including Proximity) — 3,349 points 2. Ogilvy (including OgilvyOne, Ogilvy Action) — 2,837 3. Leo Burnett — 2,104 4. DDB (including Rapp) — 1,868 5. Y&R (including Wunderman) — 1,762 6. TBWA (including Tequila) — 1,055 7. JWT — 885 8. Saatchi & Saatchi — 707 9. Publicis — 688 10. Euro (including Havas) — 670 11. Lowe — 594 12. McCann Erickson (including MRM) — 573 13. Grey — 475 13. Wieden + Kennedy — 475 15. Dentsu — 380 16. BBH — 364 17. Jung von Matt — 358 18. Draftfcb — 339 19. Hakuhodo — 278 20. M&C Saatchi — 177 Top holding companies 1. Omnicom — 6,382 2. WPP — 6,078 3. Publicis Groupe — 3,938 4. Interpublic — 1,786 5. Havas — 768 Top agencies in the world for creativity across all media 1. Colenso BBDO, Auckland N.Z. — 573 2. BBDO, N.Y. — 530 3. Serviceplan, Munich — 431 4. Abbott Mead Vickers BBDO, London — 358 5. Jung von Matt, Hamburg — 352 6. Leo Burnett, Beirut — 330 7. DDB, Singapore — 316 8. Dentsu, Tokyo — 310 9. Whybin TBWA Tequila, Sydney— 282 10. Forsman & Bodenfors, Sweden — 277 11. AlmapBBDO, Sao Paulo— 270 12. Ogilvy, Frankfurt — 262 13. BETC Euro RSCG, Paris— 256 14. Ogilvy, Sao Paulo — 255 15. BBH, London — 228 16. Y&R, Dubai — 219 17. Memac Ogilvy Label, Tunis — 212 18. JWT, Shanghai — 211 19. Y&R, Malaysia — 210 20. George Patterson Y&R, Melbourne — 207 Top 25 campaigns across all media 1. The Bear — Canal+ — BETC Euro RSCG, Paris — 193 2. Return of Dictator Ben Ali — Citizens Engagement — Memac Ogilvy, Tunis — 186 3. Back to the Start — Chipotle — CAA Marketing, Los Angeles — 155 4. The Solar Annual Report — Austria Solar — Serviceplan, Munich — 151 5. Small Business Saturday — AmEx — Crispin Porter + Bogusky, Boulder — 137 6. Book Burning Party — Troy Library — Leo Burnett, Detroit — 129 7. BYO Cup Day — 7 Eleven — Leo Burnett, Melbourne — 116 8. Heaven and Hell — Samsonite — JWT, Shanghai — 111 9. The Invisible Drive — Mercedes-Benz — Jung von Matt, Hamburg — 110 10. Mobile Medic — Australian Defense — George Patterson Y&R, Melbourne — 107 11. Share a Coke — Coca Cola — Ogilvy, Sydney — 105 12. Beauty of a Second — Mont Blanc — Leo Burnett — 100 13. Nike+ Fuelband — Nike — R/GA, New York — 96 14. No Rights, No Women — No Rights Group — Leo Burnett — 90 15. Push to Add Drama — Turner Broadcasting — Duval Guillaume, Antwerp — 88 16. Parking Douche — The Village Russia — Look at Media, Moscow — 84 17. Be the Coach — SAB — Ogilvy, Cape Town — 83 18. Sorry About The Twigs — DB Breweries — Colenso BBDO, Auckland — 83 19. Sunny Sale — EMart South Korea — Cheil, Seoul — 83 20. The Musuem of Me — Intel — Projector Tokyo — 82 Top countries 1. USA — 4,123 2. Germany — 2,702 3. United Kingdom — 2,581 4. Australia — 2,150 5. Brazil — 1,233 6. France — 1,194 7. United Arab Emirates — 1043 8. Sweden — 1006 9. Canada — 990 10. New Zealand — 989 11. Japan — 965 12. Singapore — 961 13. India — 950 14. South Africa — 914 15. Lebanon — 718 Top 10 agencies for direct 1. Colenso BBDO, Auckland — 350 2. BBDO, N.Y. — 286 3. Whybin/TBWA/Tequila, Sydney — 209 4. Shackleton, Madrid — 141 5. Serviceplan, Munich — 121 6. OgilvyOne, London — 99 7. Ogilvy, Frankfurt— 116 8. BMF, Sydney — 103 9. Proximity, London — 98 10. Ogilvy, N.Y. — 93 Top 10 agencies for TV and film 1. BETC Euro RSCG, Paris — 197 2. BBDO, N.Y. — 135 3. Abbott Mead Vickers BBDO, London — 132 4. Wieden + Kennedy, N.Y. — 115 5. BBH, London — 102 6. CAA Marketing, L.A. — 101 7. Publicis Conseil, Paris — 75 8. Euro RSCG, London — 68 9. Fred & Farid, Paris — 62 9. Wieden + Kennedy, Amsterdam — 60 Top 10 agencies for print 1. AlmapBBDO, Sao Paulo — 163 2. Y&R, Dubai — 157 3. JWT, Shanghai — 103 4. Y&R, Paris — 100 5. BETC Euro RSCG, Paris — 73 6. Ogilvy, Kuala Lumpur — 67 7. Leo Burnett, Ukraine — 62 8. Publicis Conseil, Paris — 60 9. DDB & Co., Istanbul — 58 10. Abbott Mead Vickers BBDO, London — 55 Top 10 agencies for Press, Print 1. DDB, Singapore — 132 2. JWT, Shanghai — 108 3. AlmapBBDO, Sao Paulo — 97 4. Y&R, Dubai — 72 5. BBDO Russia, Moscow — 71 6. Prolam Y&R, Santiago — 67 7. Y&R, Prague — 53 8. Ogilvy, Sao Paulo — 46 9. Ogilvy, Kuala Lumpur — 45 10. Del Campo Nazca Saatchi & Saatchi, Buenos Aires— 45 Top 10 agencies for digital 1. PARTY, Tokyo — 100 2. Forsman & Bodenfors, Gothenburg — 89 2. AlmapBBDO, Sao Paulo — 78 4. R/GA, N.Y. — 72 5. Abbott Mead Vickers BBDO, London — 72 6. Ogilvy, Cape Town — 58 7. Cundari, Toronto — 58 8. CAA Marketing, L.A. — 56 9. Crispin Porter + Bogusky, Boulder — 55 10. Hakuhodo, Tokyo — 54

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BBDO Again Tops 'Big Won' Awards Tally

Ogilvy ranks second among big shops

Noreen O'Leary

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