BBDO Tops The 'Big Won' Awards Listing For Sixth Year In A Row | Adweek BBDO Tops The 'Big Won' Awards Listing For Sixth Year In A Row | Adweek
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BBDO Again Tops 'Big Won' Awards Tally

Ogilvy ranks second among big shops

BBDO has again won accolades as the most-awarded industry network last year, according to the Directory Big Won rankings assembled annually by Patrick Collister, the former executive creative director of Ogilvy London and current editor of Directory.

It's the sixth straight year that BBDO has topped Collister's ranking, which measures award show performance across all marketing communications. It's also the second year in a row that David Lubars, BBDO's North America chairman and chief creative officer, ranked No. 1 among creative leaders worldwide and the third year BBDO parent Omnicom landed at the top of the list.

When Andrew Robertson became worldwide CEO of BBDO in 2004, he made creative excellence a top priority. "With consumers having so many different communications options, it's creativity that has the magical ability to capture their attention and change the way they think and what they do," Robertson said.

Ogilvy, which was the most-awarded network at Cannes last year, came in second among big agencies.

The 2012 rankings are based on 4,459 campaigns or pieces of creative work that won awards at 39 shows around the world. Check out the other winners below.

Top 20 networks
1. BBDO (including Proximity) — 3,349 points
2. Ogilvy (including OgilvyOne, Ogilvy Action) — 2,837
3. Leo Burnett — 2,104
4. DDB (including Rapp) — 1,868
5. Y&R (including Wunderman) — 1,762
6. TBWA (including Tequila) — 1,055
7. JWT — 885
8. Saatchi & Saatchi — 707
9. Publicis — 688
10. Euro (including Havas) — 670
11. Lowe — 594
12. McCann Erickson (including MRM) — 573
13. Grey — 475
13. Wieden + Kennedy — 475
15. Dentsu — 380
16. BBH — 364
17. Jung von Matt — 358
18. Draftfcb — 339
19. Hakuhodo — 278
20. M&C Saatchi — 177

Top holding companies
1. Omnicom — 6,382
2. WPP — 6,078
3. Publicis Groupe — 3,938
4. Interpublic — 1,786
5. Havas — 768

Top agencies in the world for creativity across all media
1. Colenso BBDO, Auckland N.Z. — 573
2. BBDO, N.Y. — 530
3. Serviceplan, Munich — 431
4. Abbott Mead Vickers BBDO, London — 358
5. Jung von Matt, Hamburg — 352
6. Leo Burnett, Beirut — 330
7. DDB, Singapore — 316
8. Dentsu, Tokyo — 310
9. Whybin TBWA Tequila, Sydney— 282
10. Forsman & Bodenfors, Sweden — 277
11. AlmapBBDO, Sao Paulo— 270
12. Ogilvy, Frankfurt — 262
13. BETC Euro RSCG, Paris— 256
14. Ogilvy, Sao Paulo — 255
15. BBH, London — 228
16. Y&R, Dubai — 219
17. Memac Ogilvy Label, Tunis — 212
18. JWT, Shanghai — 211
19. Y&R, Malaysia — 210
20. George Patterson Y&R, Melbourne — 207

Top 25 campaigns across all media
1. The Bear — Canal+ — BETC Euro RSCG, Paris — 193
2. Return of Dictator Ben Ali — Citizens Engagement — Memac Ogilvy, Tunis — 186
3. Back to the Start — Chipotle — CAA Marketing, Los Angeles — 155
4. The Solar Annual Report — Austria Solar — Serviceplan, Munich — 151
5. Small Business Saturday — AmEx — Crispin Porter + Bogusky, Boulder — 137
6. Book Burning Party — Troy Library — Leo Burnett, Detroit — 129
7. BYO Cup Day — 7 Eleven — Leo Burnett, Melbourne — 116
8. Heaven and Hell — Samsonite — JWT, Shanghai — 111
9. The Invisible Drive — Mercedes-Benz — Jung von Matt, Hamburg — 110
10. Mobile Medic — Australian Defense — George Patterson Y&R, Melbourne — 107
11. Share a Coke — Coca Cola — Ogilvy, Sydney — 105
12. Beauty of a Second — Mont Blanc — Leo Burnett — 100
13. Nike+ Fuelband — Nike — R/GA, New York — 96
14. No Rights, No Women — No Rights Group — Leo Burnett — 90
15. Push to Add Drama — Turner Broadcasting — Duval Guillaume, Antwerp — 88
16. Parking Douche — The Village Russia — Look at Media, Moscow — 84
17. Be the Coach — SAB — Ogilvy, Cape Town — 83
18. Sorry About The Twigs — DB Breweries — Colenso BBDO, Auckland  — 83
19. Sunny Sale — EMart South Korea —  Cheil, Seoul — 83
20. The Musuem of Me — Intel — Projector Tokyo — 82

Top countries
1. USA — 4,123
2. Germany — 2,702
3. United Kingdom — 2,581
4. Australia — 2,150
5. Brazil — 1,233
6. France — 1,194
7. United Arab Emirates — 1043
8. Sweden — 1006
9. Canada — 990
10. New Zealand — 989
11. Japan — 965
12. Singapore — 961
13. India — 950
14. South Africa — 914
15. Lebanon — 718

Top 10 agencies for direct
1. Colenso BBDO, Auckland — 350
2. BBDO, N.Y. — 286
3. Whybin/TBWA/Tequila, Sydney — 209
4. Shackleton, Madrid — 141
5. Serviceplan, Munich — 121
6. OgilvyOne, London  — 99
7. Ogilvy, Frankfurt— 116
8. BMF, Sydney — 103
9. Proximity, London — 98
10. Ogilvy, N.Y. — 93

Top 10 agencies for TV and film
1. BETC Euro RSCG, Paris — 197
2. BBDO, N.Y. — 135
3. Abbott Mead Vickers BBDO, London — 132
4. Wieden + Kennedy, N.Y. — 115
5. BBH, London — 102
6. CAA Marketing, L.A. — 101
7. Publicis Conseil, Paris — 75
8. Euro RSCG, London — 68
9. Fred & Farid, Paris — 62
9. Wieden + Kennedy, Amsterdam — 60

Top 10 agencies for print
1. AlmapBBDO, Sao Paulo — 163
2. Y&R, Dubai — 157
3. JWT, Shanghai — 103
4. Y&R, Paris — 100
5. BETC Euro RSCG, Paris — 73
6. Ogilvy, Kuala Lumpur — 67
7. Leo Burnett, Ukraine — 62
8. Publicis Conseil, Paris — 60
9. DDB & Co., Istanbul — 58
10. Abbott Mead Vickers BBDO, London — 55

Top 10 agencies for Press, Print
1. DDB, Singapore  — 132
2. JWT, Shanghai  — 108
3. AlmapBBDO, Sao Paulo — 97
4. Y&R, Dubai — 72
5. BBDO Russia, Moscow — 71
6. Prolam Y&R, Santiago — 67
7. Y&R, Prague — 53
8. Ogilvy, Sao Paulo — 46
9. Ogilvy, Kuala Lumpur — 45
10. Del  Campo Nazca Saatchi & Saatchi, Buenos Aires— 45

Top 10 agencies for digital
1. PARTY, Tokyo — 100
2. Forsman & Bodenfors, Gothenburg — 89
2. AlmapBBDO, Sao Paulo — 78
4. R/GA, N.Y. — 72
5. Abbott Mead Vickers BBDO, London — 72
6. Ogilvy, Cape Town — 58
7. Cundari, Toronto — 58
8. CAA Marketing, L.A. — 56
9. Crispin Porter + Bogusky, Boulder — 55
10. Hakuhodo, Tokyo — 54

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