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Bayer AG’s HealthCare division has launched a global consolidation review, the company has confirmed.
Bayer HealthCare is the German pharmaceutical and chemical giant’s biggest division, ringing up 46.8 percent of the firm’s total revenue, or $21.8 billion in sales, according to the 2008 annual report. The company said it spent $3.8 billion on overall marketing expenses in 2008. It could not be determined how much of that went to its HealthCare operations.
“Bayer HealthCare confirmed today that the company has initiated a global creative sourcing initiative,” said Susan Yarin, director of global communications at the division.
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