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Marketers can now, more easily, bring the endorsements of hometown heroes to hometown billboards. CBS Outdoor has announced a partnership with endorsement marketing company Brand Affinity Technologies which has a network if more than 3,000 athletes and celebrities. The relationship will allow advertisers to incorporate the endorsements of athletes and celebrities from across the country into out-of-home campaigns.
BAT’s stable of endorsers includes the NFL’s Drew Brees, MLB’s Ian Kinsler, retired football star Emmitt Smith and boxer Lennox Lewis.
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