Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Baskin-Robbins has hired Boston consultancy Pile + Co. to lead a review of its ad account.
The client spent $14 million last year in domestic measured media and $11 million through the first eight months of 2008, per Nielsen.
The Canton, Mass.-based ice-cream chain was the last client handled by Cliff Freeman and Partners in New York. That iconic agency closed its doors late last month.
In May, CFP rolled out a major campaign for Baskin-Robbins that played up the chain’s long-standing major point of differentiation: it’s selection of flavors.
An
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in