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BOSTON Who says you can’t fill up on Weight Watchers?
Barkley, the independently owned agency in Kansas City, said it has added several Weight Watchers licensees without a review. Those additions are Dawn Foods, Schreiber Cheese, and Gilsa Dairy.
Dawn Foods markets Weight Watchers snack cakes, muffins and cookers. Gilsa markets Weight Watchers yogurt.
In addition, Barkley has picked up ad chores for Jolly Time Popcorn.
Per Nielsen Monitor-Plus, combined annual media spending on those brands in recent years has been in the $2-3 million range.
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