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Pasta maker Barilla is trying to position its Wasa Crispbread as a versatile, healthy snack with a social media campaign that launched this week.
The effort, called “Snackspiration,” is now live on Facebook and promotes the flatbread’s ability to be paired with other nutritious foods, including fruits, vegetables, spreads and proteins. It is part of the brand’s strategy to reach consumers by tapping into Facebook’s word-of-mouth, social networking capabilities.
Another component is an application, dubbed “Create a Snack,” which lets users build different snacks from scratch.
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