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The financial world is still fraught with danger and uncertainty, argues this new Barclays commercial from Venables Bell & Partners, so why not go with a financial institution that has 300 years of experience. OK, the spot, directed by Daniel Kleinman, doesn’t actually talk about what’s been so great about Barclays past, but instead tries to tap into consumer anxiety over today’s uncertain economic conditions with images of business-suit types falling into all sorts of comically perilous situations.
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