Barber Foods "Fridge Coma"

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Advertising has a long history of inventing maladies and then presenting remedies for them. This spot for Barber Foods’ Stuffed Chicken Breasts (via Gabriel deGrood Bendt of Minneapolis) gives an engaging spin to that tradition, introducing us to “refrigerator coma” — the state into which you lapse when you peer and peer into the refrigerator and can’t find anything you feel like eating. In the vignette here, wife and kids arrive home to find the man of the house in that sorry condition.

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