The Barbarian Group Parts Ways With Its Chief Executive Officer

Sophie Kelly led the Cheil Worldwide agency since 2013

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Sophie Kelly has left The Barbarian Group after serving as chief executive officer for two years.

Korea-based holding company Cheil Worldwide, which bought a majority stake in the agency in 2009 and later acquired Durham, N.C.'s McKinney, will replace Kelly with its now-former chief digital officer, Peter Kim, effective immediately.

"After a series of leadership changes at Cheil headquarters … we have made the decision to transition the CEO role from Sophie Kelly to Peter Kim," a Cheil Worldwide spokesperson told Adweek.

The nature of those leadership changes is unclear at the moment, but Kim joined Cheil in 2014 to fill what was then a newly created role, as the holding company looked to strengthen its digital offerings for clients around the world.

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